6/12/2023 0 Comments Golden star buffet![]() ![]() ![]() SEANA SMITH: Yeah, they caught us a little bit offguard. We were looking them up earlier and some of the names are like, they're sponsored by Under Armour? I didn't remember that. But I don't know, Seana, I was surprised about the amount of athletes that you kind of can't name that are sponsored by Under Armour.Īnd it's not like the Nike group that I think is kind of famous and really drives a lifestyle brand. He'll probably have a presence in the golf game post his career. So you've got to get to the lifestyle part of it. But he hasn't had that Jordan effect where once he retires, people don't wear shoes of retired guys on the court anymore. The key here is going to be can, they make Steph Curry cool from a lifestyle perspective? I think right now, Steph Curry's shoes are cool to wear on the court and his basketball shoes are pretty popular. But will the shoes move the needle? We're not going to compare it to the Jordan brand, because they did $5 billion in revenue 25 years after Jordan retired. ![]() He's changed everything we know about the game fundamentally- again, more than Magic, more than Jordan. He has changed it at every level- youth, high school, college, the pros. And people can get mad at that all they want. The real question is, Josh, how much of a difference maker is he? Because, look, Steph Curry, and I'm not afraid to say that he has changed the game of basketball more so than Michael Jordan. And, of course, it depends on what that equity is worth. There are reports from "Rolling Stone" that this is what equates to a $1 billion deal with Steph Curry, but, again, no numbers from Under Armour. Shares relatively flat today and down 5%-plus this year, 47% over the last 12 months as they try to compete with Nike. Said the founder of Under Armour, Kevin Plank, I couldn't imagine under Armor without Steph, nor Steph without Under Armour. His current contract is worth a reported $215 million, expires in '24, and includes equity in Under Armour. The two time MVP, four time NBA champ initially signed with Under Armour in 2013 for around $4 million per year. ![]()
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